As such, IoT service providers should take these statistics and this opportunity to introspect on where their communications have missed the mark.
“Too often, IoT is positioned as a futuristic promise somewhere on the digital horizon, and for many, this just doesn’t resonate with their current, very real challenges when it comes to assembly processes,” says Steven Manifold, Chief Marketing Officer at Ubisense.
All is not lost, however, with almost half (46%) of manufacturers reporting that they still feel left behind when discovering that peers have rolled out IoT.
“The report highlights short-term disillusion rather than long-term disinterest,” confirms Manifold. “Sadly, global manufacturers failed to trust IoT’s potential at a time when they needed it most. And that is for IoT solutions providers to fix with real, proven examples of where IoT works best, so that this lost year doesn’t turn into a much longer-term lost opportunity for manufacturing.”
You can find the full Ubisense report, dissecting the year-on-year evolution of IoT in manufacturing, here.