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The Ubisense Brand

Defining the Ubisense Brand

Ubisense employees were asked to define the company’s brand in a single word and the wordcloud above represents the responses. Ubisense’s brand reflects a rich and multifaceted identity. The recurring theme of “Customisation” emphasizes a commitment to tailoring solutions to individual needs, showcasing a customer-centric approach that prioritizes personalization and adaptability.

“Precision” underscores the meticulous attention to detail that defines our company’s operations. Whether in manufacturing or technology development, precision is a guiding principle, ensuring the delivery of high-quality products and services. This aligns seamlessly with the repeated mention of “Quality,” reinforcing the notion that excellence is not just a goal but a standard consistently met.

“Loyalty” emerges as a shared sentiment among our employees, suggesting a strong bond and commitment to the company. This loyalty is mirrored in the references to “Teamwork,” “Family,” and “Engagement,” creating a sense of community that extends beyond professional responsibilities.

The company is clearly seen as a “Visionary” and an “Industry Leader,” within the company, with an unyielding focus on innovation, symbolized by terms like “New Frontiers” and “Technology that Drives Change.” The repeated use of “RTLS” (Real-Time Location System) and “SmartSpace” reinforces our focus on our product offering, where Ubisense is a leader in the field.

The repeated mention of “Cambridge” as a location suggests a connection to a prestigious and intellectual environment, further enhancing the brand’s reputation. The colours “Orange” and “Blue” capture the company’s a visual identity, while references to “Irn Bru” and “Germanic” add cultural nuances, possibly highlighting the diverse and inclusive nature of the workplace.

The brand identity is not only rooted in its technological prowess but also in its emphasis on fostering a “Strong Culture” and promoting an environment that is both “Modern” and “Fun.” The recurring theme of “Collaboration” and being “Intriguing” further strengthens the company’s image as a dynamic and engaging workplace.

In conclusion, Ubisense’s brand (as viewed by its employees) is a fusion of innovation, precision, and a strong sense of community. The commitment to customization, quality, and loyalty sets the stage for a brand that not only leads in technology but also values the people who drive its success.